The stand, entirely designed by our team, features a totally customised structure that recalls the lines of plastic reels, alternating between exhibition elements, commercial spaces and a special area dedicated to an augmented reality experience. Visitors to the trade fair were transported from Düsseldorf to ACM's production areas via an AR video that showed how carefully, professionally and precisely the packaging was produced. The result was incredibly positive and extended into the months following the fair, greatly supporting and amplifying the lead acquisition activities and the SEO and SEM strategies initiated on the new site.