Market research
Tehcnical Concept & sketching
Copy Assessment
Art direction
Dieline design
Graphic design
Prototyping
Prepress
Print management
Influencer marketing campaign
Product photo & video
A Spanish company that offers cosmetics that take care of the skin. Aleskin is not just make-up, it is above all skincare.
Challenge
The company contacted us in its start-up phase to best structure the primary and secondary packaging of the line. The aim is to create packaging that emphasises the essence of the brand in a distinctive way, while optimising the investment as much as possible.
Hud solution
Hud proposed to the startup the use of flexible secondary packaging printed with digital technology in order to handle multiple graphic variants in one order. We take care of the design, multi-language content, product naming and tools to connect the pack to digital content via QR-codes. For each product, the design is structured with the gesture used to apply the product in mind. The result is an essential, immediate and recognisable design.
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