Clessio Lab
Packaging
Year
2023
Audience
Italy
Industry
Fashion
Services
Brand guidelines analysis
Market research
Tehcnical Concept & sketching
Art Direction
Copy Assessment
Dieline design
Graphic design
Prototyping
Prepress
Print management
Augmented reality (AR)
Clessio Lab, Italian customiser and designer who turns shoes into works of art
Challenge
The challenge: to design an exclusive packaging for Clessio LAB's customised trainers thinking out of the ordinary. The project, developed for participation in the "Challenge your Agency 2.0" contest promoted by HP, turns out to be a perfect combination of graphics, finishing and technology that enhances the uniqueness of each product, riding the Metaverse trend.
Hud solution
The graphics and embossing on the pack create a three-dimensional design anticipating the innovation of exclusive AR content inside the pack. The special edition versions created exclusively for various prominent rappers offer extra content that, thanks to the augmented reality connection, gives access to a 3D experience that combines the physical product with the digital world. An example of advanced cardboard packaging with an out-of-the-ordinary design that makes the unboxing truly memorable.
