Fanella
E-commerce
Year
2020
Audience
Europe
Industry
Fashion
Services
Market positioning
Conversion Funnel Analysis
Multichannel strategy
SEO Strategy
Wireframe & Prototyping
Art direction
Design system
Speed optimization
Art direction
Multilanguage SEO copywriting
Frontend & Backend development
API Integration
Fanella, a historic fashion store in the heart of the city, is distinguished by its refined selection of exclusive brands
Challenge
Designing a fashion ecommerce that combines aesthetics and strategy to ensure high conversion rates, maximum smoothness of purchase for users and ease of management for the store.
Hud solution
A multi-channel and multi-language strategy capable of transcending and leading the store to compete in Europe. A design focused on the mobile experience, combined with editorial shots that highlight individual products, brand identity and the store's refined style. The result is visual storytelling with high conversion potential.
