Rufa for Flexie: the brand authority initiative designed to create a strategic connection with university lecturers and students, the designers of tomorrow.
Project brief
The design of the new Flexie sample book became the object of examination for the students of the Graphic Design course. The winner of the contest flew with the entire HUD team to the HP Graphics Experience Centre in Barcelona.
The students' projects were printed and exhibited at the event ‘Graphiiic, un triennio di progetti in mostra’ organised by Rufa at the MAXXI National Museum of XXI Arts.
The initiative, entirely conceived and coordinated by HUD, allowed Flexie to reach the designers of tomorrow, showing them the infinite possibilities of customisation that characterise its offer. An example of genuine marketing, capable of enhancing the Brand, through an educational and entertaining initiative.
