Imbalplast
Packaging
Year
2019
Audience
World
Industry
Packaging
Services
Campaign strategy
Copy Assessment
Art Direction
Graphic design
Illustration
Preress
Prototyping
Imbalplast, 40 years and a wealth of experience in hygienic packaging.
Challenge
The company invested in new, cutting-edge technology, including digital printing, which allows several different graphics to be handled in one order. The challenge was to design baby nappies packaging that could convey the opportunities offered by digital tools to historical customers. We had fun!
Hud solution
After careful analysis of the target audience - young, busy mums - a fresh and distinctive design was created, based on variable data printing. The inclusion of the spotify code allows access to music content, without downloading other apps, guaranteeing an immediate and valuable experience. We chose music because it helps children in their cognitive and sensory development and conceived the entire campaign: Perfect fit for little dreamers!
