Jeri’s Farm
Packaging
Year
2020
Audience
Italy
Industry
Cannabis
Services
Market research
Tehcnical Concept & sketching
Art Direction
Copy Assessment
Dieline design
Graphic design
Prototyping
Prepress
Print management
3D design
Augmented reality (AR)
Jeri's Farm, a Lodi-based start-up focused on processing legal hemp and its derivatives
Challenge
Launching the brand image by working on a special edition that not only encourages the discovery of the line, but also promotes an unexpected interaction with the business.
Hud solution
The special edition box set for Jeri's Farm's new CBD line is an experience that goes beyond the reality we know. The result? Stunning! The immersive augmented reality project is combined with iconographic details, secret coordinates and precious features, transforming the packaging into a map, with hidden keys and clues to be discovered. More than a tasting experience, a true exploration.
*Gold Winner Design Indigo Awards in Packaging Design for Graphic
Printing: flexie.it, Litocartotecnica Ival
Printing technology: HP
Materials: Cordenons, Luxoro Kurz
