03

Lazzati

Packaging

Year

2022

Audience

Italy

Industry

Graphic Arts

Services

ART DIRECTION
DIELINE DESIGN
ARTWORK
ILLUSTRATION
PROTOTYPING
PREPRESS
PRINT MANAGEMENT
PHOTO SHOOTING

Lazzati Industria Grafica has been an expression of quality for more than 220 years in the world of printing, cardboard products design and packaging.

Challenge

When we met the company as HP Indigo Digital Printing consultants, they asked us to express the quality, experience and expertise that characterise them through a pack printed with the most innovative digital techniques. The result is a project that combines visual research and a playful dimension, to enthusiastically share a celebratory moment.

Hud solution

The HUD team enjoys designing a memory game with 24 illustrated cards to commemorate the company's achievements over 220 years, associated with some of the most significant moments in its history. The history of one of the most enduring and most innovative companies in the Italian graphic and cardboard design industry is packed into a box that makes digital printing an art.

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