The brand is designed starting with a sinuous and welcoming lettering, surmounted by a graphic element that recalls both the seeds and the shape of the three fruits that represent the company's core business. The graphic choice is particularly significant as it can be used with equal strength for the 3 sub-brands of the line (kiwis, melons and watermelons) by simply associating the relative colouring (green, orange, red), but also for a generic line, using the institutional colours in the latter version.