Macao
Branding
Year
2020
Audience
Local
Industry
Food
Services
Brand Look & Feel / Art direction
Logo design
Brand iconography
Company stationery
Collateral & Merchandise
Environmental & Signage
Macao Good Fusion, mixology bar combining Japanese essentiality and Latin American colours
Challenge
Developing a consistent visual identity to elevate the atmosphere of the pub and accompany customers throughout the entire experience. The location is the second investment of the property, which already has a historic pub in Latina: the Good.
Hud solution
The naming includes a subtle reference to the first pub, reminding locals of the quality and sophistication that characterises the property. The branding developed for Macao Good Fusion focuses on a careful study of reference cultures to include stylistic elements typical of Japo-Brazilian culture. Thoughtful logo construction ensures maximum versatility and the skilful combination of visual and iconographic content to offer a memorable brand image.
