Mulac
Packaging
Year
2023
Audience
Europe
Industry
Cosmetics
Services
Brand guidelines analysis
Market research
Tehcnical Concept & sketching
Copy Assessment
Art direction
Dieline design
Graphic design
Prototyping
Prepress
Print management
Mulac, a cosmetics company capable of bringing together the highest quality of natural raw materials with high performance
Challenge
As part of the national 'Challenge your Agency 2.0' Contest promoted by HP, the agency was asked to design innovative packaging for Mulac e-commerce platform, thinking outside the box and experimenting with innovative printing technologies. The proposed solution allowed us to win the Contest in the Flexible Packaging category.
Hud solution
Hud proposes flexible packaging that becomes a core element of the disruptive communication of the brand and its values. Like make-up, the packaging encourages people to reveal their personality in a fun and original way and to celebrate uniqueness. "Free to express myself as I'mperfect as I am" is the concept of the campaign, which aims to offer an innovative perspective on the beauty industry and build an authentic message based on 3 key concepts: freedom, creativity, feeling.
