MyOkki
E-commerce
Year
2024
Audience
Europe
Industry
Sunglasses
Services
VISUAL IDENTITY
MARKETING POSITIONING
CONVERSION FUNNEL ANALYSIS
MULTICHANNEL STRATEGY
DESIGN
CONTENT PRODUCTION
ENGINEERING & DEVELOPMENT
LAUNCH & SUPPORT
An exclusive selection of the most refined and contemporary glasses on the international eyewear scene. Not the usual e-commerce, MyOkki Club.
Challenge
An historical company focused on eyewear retail contacted us to investigate the potential of digital. The purpose is to translate competence, research and selection typical of the offline business into a relevant e-commerce. In a few months, a new brand was born, ready to compete in the online scene.
Hud solution
Only 4 months after the first customer contact, the e-commerce is online with a product catalogue of over 2000 items. In record time, a solid multi-channel strategy was defined, capable of responding quickly to customer expectations, and a totally customised platform was designed, integrated with the store's daily tools.
