The design started from an in-depth analysis of the entire workflow and systems the sales department was using. The perception was that the multitude of systems that the consultants were using on a daily basis was slowing down business decisions and providing disorganised and non-functional information. The new system, designed to be as customisable as possible for each user, guides the consultant in the correct management of tasks and an effective reading of trends, thanks also to daily notifications and suggestions. The adoption of the system, which is still being officially tested, will ensure that the company frees up resources from low-value-added activities, entrusting them to AI. All this to achieve the company's goals, while sharing a successful individual vision.