Rapidoo
Branding
Year
2016
Audience
Europe
Industry
Automotive
Services
Brand Look & Feel / Art direction
Logo design
Logo systems
Brand iconography
Company stationery
Collateral & Merchandise
Environmental & Signage
Brand Guidelines
Trademark registration
Company photo & video
Rapidoo has been offering car repairers innovative products and services, consultancy and specialised training courses since 1997.
Challenge
The company set important growth targets and contacted us to work on the basic institutional communication. Although the initial request was not for a restyling, HUD led the company through a momentous change: the dismissal of the brand designed 20 years earlier in favour of a fresh and innovative version in line with the company's new outlook.
Hud solution
The idea of working on a restyling came from the realisation that the brand, after 20 years, was far from the company's ambitious development goals. Over the years, the company has made great strides, growing from a local business to a leader in the national market. This awareness guided us in designing the new brand and the entire image, streamlining it of superfluous elements and making it more dynamic and stronger. Despite the attachment of the owners to the initial image, the restyling was welcomed with enthusiasm, contributing concretely to support the company's growth objectives.
