03

Zoé Cosmetics

Packaging

Year

2019

Audience

Europe

Industry

Cosmetics

Services

Brand Look & Feel / Art direction
Logo design
Collateral & Merchandise
Brand Guidelines
Fairs & Events
Product photo & video
Rendering & 3D
Copy Assessment
Dieline design
Artwork
Prototyping
Prepress
Print management

Zoé Cosmetics is a natural cosmetics manufacturer working with green, biotechnological and patented active ingredients, created by Chiara Catalani, a cosmetologist and pharmacist

Challenge

The business contacted us after a difficult start in which investments in communication were not yielding the desired results. The image was not distinctive and far from the concepts of naturalness that the business embodies. The restyling result allowed the business to finally establish itself as an emerging reality on the national scene.

Hud solution

The restyling started with the re-design of the business logo, corrected and made more harmonious, as well as enriched with a striking payoff. We then went on to design the packaging of the different product lines, working on both primary and secondary packaging. Each product is associated with a naming and a texture designed taking up the green ingredients present in the formulation. For some leading products, the design is further enriched by the creation of a new die-cut that frames the product in a flower-shaped box. The design becomes an essential element to convey the essence of the brand, making it extremely recognisable and contributing concretely to the growth of the business.

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